Relative share increases to 24% in the English news Genre
Headlines Today, the fastest growing English news channel surges ahead of NDTV 24X7 and CNN IBN in the 2nd week of January 2013. Continuing its growth trajectory over the weeks owing to a differentiated content strategy, Headlines Today with a market share of 24.0% has leapt ahead of the competition (Source: TAM, Wk 2’13, CS M AB 25+ Yrs, All India).
Headlines Today is trailed by the other English News channels with NDTV24X7, CNN – IBN, and News X at 20.0 per cent, 16.0 per cent and 4.0 per cent respectively.