NDTV to venture into e-commerce

NDTV is said to have invited nine creative agencies to pitch for the creative duties of its e-commerce operations. The process is currently under way in Delhi. After NDTV’s Board approved the entry of NDTV Worldwide, a subsidiary of the company last month, to enter into the e-commerce business, the company is working out the details. The platform would offer Indian ethnic wear and designer as well as other accessible brands.
The agency’s creative mandate would include launching the domain name, logo options and formulate a social media strategy. As reported earlier, e-tailing platform Fashionandyou’s Co-founder Rahul Narvekar joined NDTV to set up its e-commerce operations. Since, then there have been speculations about whether the company is launching an online commerce business or planning a new TV channel on the lines of Star CJ Alive and HomeShop18.

While on one hand the e-commerce marketplace is heating up with many ventures fighting to create a foothold, on the other hand lack of funding options, too many mergers and acquisitions and change in senior level management is putting a question mark on the survival of these websites. Now, it would be interesting to see how the new venture will differentiate itself and be profitable.