рдЯреЗрд▓реАрд╡рд┐рдЬрди рдЬрдирддрдВрддреНрд░рдГ рдмрд╛рдмрд╛ рдХрд╛, рдмрд╛рдмрд╛ рджреНрд╡рд╛рд░рд╛, рдмрд╛рдмрд╛ рдХреЗ рд▓рд┐рдП
рдиреНрдпреВрдЬ рдЪреИрдирд▓реЛрдВ рдХреЗ рд╣рд░ рдХрд╛рд░реНрдпрдХреНрд░рдо рдХреЗ рдЖрдЧреЗ-рдкреАрдЫреЗ( рдмреИрдХ рдЯреВ рдмреИрдХ ) рдмрд╛рдмрд╛ рд░рд╛рдорджреЗрд╡ рдФрд░ рдЙрдирдХреА рдХрдВрдкрдиреА рдкрд╛рддрдВрдЬрд▓рд┐ рдХреЗ рд╡рд┐рдЬреНрдЮрд╛рдкрди рд╣реИ. рд╣реЗрдорд╛ рдорд╛рд▓рд┐рдиреА рдЙрдирдХреЗ рдмрд┐рд╕реНрдХреБрдЯ рдХрд╛ рд╡рд┐рдЬреНрдЮрд╛рдкрди рдЕрд▓рдЧ рд╕реЗ рдХрд░рддреА рд╣реИ. рдЖрд▓рдо рдпреЗ рд╣реИ рдХрд┐ рдпреВрдирд┐рд▓реАрд╡рд░ рд╕реЗ рд▓реЗрдХрд░ рддрдорд╛рдо рдмрдбрд╝реА рдмрд╣реБрд░рд╛рд╖реНрдЯреНрд░реАрдп рдХрдВрдкрдирд┐рдпрд╛рдВ рдмрд╛рдмрд╛ рд░рд╛рдорджреЗрд╡ рдХреЗ рд╡рд┐рдЬреНрдЮрд╛рдкрди рдХреЗ рдЖрдЧреЗ рдкрдирд╛рд╣ рдорд╛рдВрдЧ рд░рд╣реА рд╣реИ.
рд╕рд╡рд╛рд▓ рдпреЗ рд╣реИ рдХрд┐ рдЬреЛ рдмрд╛рдмрд╛ рд░рд╛рдорджреЗрд╡ рдФрд░ рдЙрдирдХреА рдХрдВрдкрдиреА рдЖрдЬрддрдХ рд╕реЗ рд▓реЗрдХрд░ рдЗрдВрдбрд┐рдпрд╛ рдиреНрдпреВрдЬ рдХреЗ рдХрд╛рд░реНрдпрдХреНрд░рдореЛрдВ рдХреА рдкреНрд░рд╛рдпреЛрдЬрдХ рд╣реИ, рдкреВрд░реЗ рдЯреЗрд▓реАрд╡рд┐рдЬрди рдЗрдиреНрдбрд╕реНрдЯреНрд░реА рдХреА рдмрдбрд╝реА рд╡рд┐рдЬреНрдЮрд╛рдкрдирджрд╛рддрд╛ рдХрдВрдкрдирд┐рдпреЛрдВ рдореЗрдВ рд╕реЗ рд╣реИ, рдЙрдирдХреЗ рдХрд╛рд░рдирд╛рдореЗ рдХреЛ рд▓реЗрдХрд░ рдХреНрд░рд┐рдЯрд┐рдХрд▓ рд╣реЛ рд╕рдХрддреА рд╣реИ.
рдХреЛрдИ рднреА рдиреНрдпреВрдЬ рдЪреИрдирд▓ рдЦрдмрд░ рдХреЗ рд╕реНрддрд░ рддрдЯрд╕реНрде рд░рд╣ рд╕рдХрддрд╛ рд╣реИ ? рдХреНрдпрд╛ рднрд╛рд░рддреАрдп рдХреА рдЪрд╛рджрд░ рдореЗрдВ рд▓рдкреЗрдЯрдХрд░ рдЙрддреНрдкрд╛рджреЛрдВ рдХреЛ рдкреЗрд╢ рдХрд┐рдП рдЬрд╛рдиреЗ рд╕реЗ рд╡реЛ рд╕рд╛рд░реЗ рд╕рд╡рд╛рд▓ рдЦрддреНрдо рд╣реЛ рдЬрд╛рддреЗ рд╣реИрдВ рдЬреЛ рдХрд┐рд╕реА рдЙрджреНрдпреЛрдЧ рдХреЛ рд▓реЗрдХрд░ рдЙрдард╛рдП рдЬрд╛рдиреЗ рдЪрд╛рд╣рд┐рдП ? рдпреЗ рд╕рд╡рд╛рд▓ рдЗрд╕рд▓рд┐рдП рднреА рдЬрд░реВрд░реА рд╣реИ рдХрд┐ рдмрд╛рдмрд╛ рд░рд╛рдорджреЗрд╡ рдЬрд┐рддрдиреЗ рдмрдбрд╝реЗ рд╡рд┐рдЬреНрдЮрд╛рдкрдирджрд╛рддрд╛ рд╣реИрдВ, рдЯреЗрд▓реАрд╡рд┐рдЬрди рдкрд░ рдЦрдмрд░ рдХреА рд╢рдХреНрд▓ рдореЗрдВ рдЙрдирдХреА рдореМрдЬреВрджрдЧреА рднреА рдЙрддрдиреА рд╣реА рд╕рд┐рд▓реЗрдмреНрд░реЗрдЯреА рдХреЗ рдЕрдВрджрд╛рдЬ рдореЗрдВ рд╣реБрдЖ рдХрд░рддреА рд╣реИ. @fb
рдЗрдВрдбрд┐рдпрди рдПрдХреНрд╕рдкреНрд░реЗрд╕ рдХреА рд╕реНрдЯреЛрд░реА -
Ramdev is a major TV advertiser. He also makes news.
Baba Ramdev is always making news. Literally. You canтАЩt miss him these days. Switch on a Hindi news channel and he will appear before, during and after news round-ups, current affairs shows, or headline news. Watch any Hindi news channel тАФ from Aaj Tak to India News and everything in between on your remote control тАФ and in almost every instance, you will see him looking back at you with that benign expression of benediction. The news тАФ brought to you by Patanjali Ayurved Ltd.
The yoga guru is now a major sponsor of news. His company employs celebrities such as Hema Malini to persuade us to eat his Marie biscuits instead of other brands. Or use his toothpaste. His oils, his atta, his instant noodles, his masalas тАФ the latter puts him in direct competition with another frequent advertiser on news and entertainment channels, MDH, besides MNCs like Nestle, Colgate-Palmolive and Hindustan Unilever, to name just a few.
Baba Ramdev and Mahashay Dharampal Gulati of MDH fame have more in common than just being major TV advertisers. Both gentlemen make a point of appearing in the advertisements for their companies. RamdevтАЩs case is more piquant: The yoga guru is a celebrity. Thus, we have a celebrity, appearing in commercials to promote his own products тАФ very different from Hema Malini appearing for his biscuits.
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Which raises a few interesting possibilities: First, if Baba Ramdev sponsors the news, can news channels report on him with impunity and without bias? The same could be asked of other companies who sponsor news; the difference is that Ramdev has positioned himself as a public figure, a spiritual guru, a social and political activist with strong views on many subjects тАФ many of which he frequently airs on Aastha channel owned by him тАФ that could be open to questioning.
Second, since he is a celebrity and he endorses his own products, isnтАЩt he likely to be covered by new proposals to the Consumer Protection Bill which seek to hold a celebrity responsible for any false claims in the commercial?
If you have watched his commercials for toothpaste which are on air currently, they make fulsome claims for white, bright, strong teeth and scorn other brands.
Media reports say Virat Kohli sponsors 13-14 products, probably making him the highest paid celebrity to endorse a variety of products. Like Sachin Tendulkar, he has advertised for Boost, an energy drink which makes many claims, not all of which are probably true. So he needs to be careful too. Along with Shah Rukh Khan, and Amitabh Bachchan whom we see regularly in TV commercials.
That celebrities should bear some responsibility for products they lend themselves to, seems inarguable: People who look up to them might believe what they say or believe in a productтАЩs qualities because of the celebrity endorsement.
Mahendra Singh Dhoni learnt of these pitfalls after he had to resign as brand ambassador for Amrapali following a public outcry over the companyтАЩs alleged failure to meet the construction deadlines of a housing project in Noida.
And is it our imagination or has advertising for fairness creams diminished in the last few months? If ever there was an abomination, this is it. However, that it goes against the grain, didnтАЩt stop Shah Rukh Khan advertising for Fair and Handsome, a product that claims to lighten skin tone in a matter of weeks тАФ like all products in this category.
That claim is the kind that needs the Consumer Protection Bill. Not only can it be a false claim, but also, it does not spell out the possible harmful side effects of using chemicals which тАЬtone downтАЭ skin colour.
рд▓рд┐рдВрдХ - http://indianexpress.com/article/opinion/columns/of-the-baba-by-the-baba-3006817/