Mumbai, Maharashtra — Bournvita Lil’ Champs, the nutritional Chocolaty drink for 2-5 year olds, launched its latest TVC featuring successful actress and mother of two, Kajol. Being a young mother, Kajol identifies with the need for parents to provide their children with adequate nutrition as well as physical and mental stimulation to develop their young minds. Bournvita Lil’ Champs is specially formulated for kids in the age group of 2 to 5 years, fortified with the goodness of 13 vitamins and 5 minerals containing DHA which aids in the healthy development of a young child’s mind.
The TVC shows Kajol as a mother struggling to keep up with her child’s seemingly infinite questions. It captures how in today’s times, mothers have to keep up with their child’s curious minds and find innovative ways and means to satisfy their questioning nature.
On partnering with Bournvita Li’l Champs, reputed actress Kajol said “I am delighted to be associated with Bournvita Li’l Champs which is one of the most trusted brands in the country and a much loved health drink at home as well. Being a mother of two young and lively children, I am very particular about providing them with the right balance of nutrients necessary for their physical and mental vitality. Thanks to Bournvita Li’l Champs, for providing me a healthier choice”
Speaking on the TVC, Narayan Sundararaman, Director – Beverages, Candy & Gum, Consumer Insights & Strategy, Cadbury India Ltd. said ” We are excited to be associated with Kajol and have her endorse Bournvita Li’l Champs. Our focus remains in addressing a mother’s concern to get the right balance of nutrition for the physical and mental well-being of her child. We have helped millions of mothers by providing the essential nutrients for their 2-5 year old children that might otherwise be lacking in their daily diet. As a mother of two children, Kajol is a representation of this focus and we look forward to our relationship with her.”
The new commercial, which has been created by Ogilvy, is a delightful banter between a mother played by Kajol, and her inquisitive son; she leaves no stone unturned in unearthing facts about the shape of the moon and color of the sky. After rummaging through books and the internet she ultimately finds out that “aasman mein anginit tare hai.” Thrilled and overjoyed she approaches her son with her new found answer, only to be faced by a different mind boggling query “February mein 28 days kyun hote hai?”. In the closing sequence the lively mom opines to all young parents “thodi mehnat to aapko bhi karni paregi”
Abijit Avasthi, National Creative Director, Ogilvy India adds “Post millennium, parenting has undergone a paradigm shift. Mothers, in particular, are taking an eager interest in educating themselves on what’s best for their children. This is also why they’re better read and hence, better prepared for anything their child throws their way.”
