Relative share increases to 24% in the English news Genre
Headlines Today, the fastest growing English news channel surges ahead of NDTV 24X7 and CNN IBN in the 2nd week of January 2013. Continuing its growth trajectory over the weeks owing to a differentiated content strategy, Headlines Today with a market share of 24.0% has leapt ahead of the competition (Source: TAM, Wk 2’13, CS M AB 25+ Yrs, All India).
Headlines Today is trailed by the other English News channels with NDTV24X7, CNN – IBN, and News X at 20.0 per cent, 16.0 per cent and 4.0 per cent respectively.
Commenting on the performance, Mr. Ashish Bagga, Group CEO, India Today, said, “The strides that Headlines Today has been making is the result of a focused approach towards our viewers. The new thought and execution of content is sure to take the channel to much greater heights. Post Digitization phase, Headlines Today has shown consistent growth over the weeks and the latest results are just a stepping stone in the growth ahead. A focused content strategy backed by expert treatment of the coverage has helped the channel in gaining viewership over the weeks.”
